OKJ at Canon Creative Innovation product launch

canon-where-creativity-and-technology-collide

It has been over a month since I last attended an event, though it was definitely a memorable one (I got to TALK TO DR NEIL DEGRASSE TYSON, so yeah).

That event was held at the Marina Bay Sands ArtScience Museum, and today, I went back there, this time for a Canon event.

This was a particularly large event – not in its scale, but in its content. Canon took today to introduce 15 new additions to their powershot, pixma and DSLR line-up.

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From the impressive PowerShot G1 X Mark II to the curiously playful PowerShot N100 to the PowerShot D30 or better known as the world’s deepest 25m waterproof compact camera. Do look forward to my review of them in the coming weeks.

Now, in many cases, the significance stops there, just numbers and announcements over what improvements these iterations had over the other. But one common trend within their line-up of additions got me thinking. This trend is the capability to communicate between devices.

Specifically of interest is the NFC and Wi-Fi capabilities of Canon’s new cameras. Such capabilities are of particular significance due to its potential impact on the “smartphone camera vs standalone camera war”, something that I had been thinking of diving into for some time now.

There was a time where we all thought that smartphones will make point-and-shoot cameras obsolete in a blink of an eye, but that was years ago. But now, we see that smartphone imaging capabilities are plateauing. Sure, the yearly iterations of the best smartphones in the world are equipped with some fantastic cameras, and yet a familiar feeling lingers – it is good, but not good enough.

I believe that this is due to the maturity of the smartphone consumer at large. An audience that was simply at awe on how simply it was to make their photos beautiful through the use of filters have now matured to appreciate core aspects of a photo such as sharpness, depth of field and contrast.

The human desire has no speed limit, and while I am not sure if smartphone manufacturers will be able to make another major leap in imaging technology to truly wow consumers again, I do know that true camera manufacturers like Canon are taking this window of opportunity to win back what was once theirs – the hearts of casual photographers.

Cameras such as the powerful PowerShot G1 X Mark II offers both the very best that prosumer cameras have to offer with the sharability that made smartphones more preferable in the first place. If price is an issue, then compact cameras such as the IXUS 145, priced only at $169, will take better pictures than any smartphone, but will not burn a hole in your wallet.

I certainly came out of the event with more than I was expecting – and I will be sure to use that spark of curiosity to studying the case of “the smartphone camera vs standalone camera war” and am very excited to report my findings in due time, so be sure to look forward to it!

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About Ong Kah Jing

Just a guy wanting to talk about the wonders and facts like a vending machine that gives you a coca cola every time you hug it

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